Amazon has stolen a lead over its rivals with the debut of its music streaming service 'Cloud Player'. Whether this has Apple and Google quaking in their corporate boots is yet to be seen. However, its certainly something of a coup for the online retailer.
Allowing users to store their music libraries on Amazon's servers 'in the cloud', the service will allow users to access their music on different devices, not just on their computers. So, they can listen to music on the move on their smartphones without having to clog up storage space on their device.
Initially, users will have access to 5GB of storage, roughly equivalent to 1,000 tracks. This will be free (at least for now) but users can purchase additional storage. Customers who purchase an MP3 album can upgrade for free to the 20GB service.
Initial reactions are favourable:
James Kendrick, ZDNet: "Amazon is now fully ingrained in the Android ecosystem, with its new Cloud Drive and Cloud Player joining the Amazon Appstore to position Amazon to be a full service shopping destination for Android device owners."
Ben Parr, Mashable: "Even from my short test, it became apparent that Amazon wasn't launching some half-baked product; Cloud Player is a fully-functional, very usable streaming music player that could even make iTunes obsolete for many people, and its ability to play on-device and cloud-based music could quickly make it Android's killer app."
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