Pentax announces $100 rebate on K20D Body and Lens Kits

GOLDEN, CO (June 12, 2009)…PENTAX Imaging Company has announced a $100 INSTANT REBATE PROGRAM effective June 12– June 20, 2009.

Its available on the K20D body and two lens kit configurations. The award winning, weather and dust resistant PENTAX K20 features 14.6 megapixels, a PRIME engine processor, and Shake Reduction that works with every PENTAX lens ever produced.

Consumers who purchase these products during this time period will benefit from instant savings on regular MAP/estimated retail pricing as follows:

• K20D Body - $100 rebate
• K20D + 1855mm Lens Kit - $100 rebate
• K20D w/16-45mm Lens Kit - $100 rebate

The PENTAX INSTANT REBATE PROGRAM offers several consumer advantages; There is no need to submit or track claims or wait several weeks for a rebate check; More information about the program and all of these products is available at: www.pentaximaging.com and www.pentaxwebstore.com

PENTAX Imaging Company is an innovative leader in the production of a variety of digital cameras including weather resistant digital SLRs and compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces; For almost 90 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses; With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.

Media contact: Michelle Martin 303.728.0224 Michelle.martin@pentax.com

Consumer contact: pentaxinfo@pentax.com www.pentaxwebstore.com