Sony announces 3 new DSLRs | α230, α330 and α280

Sony has announced the latest additions to its DSLR range, the A230, A330 and A380.

• Three new easy-to-use DSLR cameras:

- α230 (10.2 megapixels* and 2.7-inch LCD)
- α330 (10.2 megapixels* and 2.7-inch tilt LCD)
- α380 (14.2 megapixels* and 2.7-inch tilt LCD)
• Compact, stylish body for light, comfortable handling
• Quick AF Live View with tilt LCD for freestyle shooting with fast, accurate autofocus and live preview**
• On-screen Help Guide and Graphic Display simplifies operation
• SteadyShot™ INSIDE image stabilisation for crisper handheld shots with any α lens
• HDMI output and BRAVIA Sync for easy connection with BRAVIA™ TV

* effective megapixels
** excludes model α230

A230:

Sony bill the A230 as the world's lightest DSLR featuring an APS-C sized sensor and in-body image stabilisation. its likely the introduction by Panasonic of its new Micro Four-Thirds G1 and GH1 range has played its part in Sony attempting to continue building its market share.

The A230 features are:

• 10.2 MP sensor with 9 points with centre cross sensor (3872 x 2592)
• Continuous, Single Shot, Automatic, Manual Focus AF Modes
• JPEG, RAW, RAW + JPEG and 16:9 selectable recording formats
  
• 2.7 LCD (non-tilting) 230,400 pixels
  
• SteadyShot INSIDE image stabilisation
• HDMI output
• Scene Selection modes (Standard, Vivid, Portrait, Landscape, Night view, Sunset, B/W, AdobeRGB)
• Dynamic Range Optimiser
  
• On-screen help guide
• Dual format memory card slots (Memory Stick Pro & SD/SDHC)
• 2.5 fps continuous shooting (JPEG until card full; RAW 6 images; RAW + JPEG 3 images)
  

A330:

The A330 is the first of the new models to feature a tilt LCD, making it more appealing than its little brother the A230.

Features include:

• 10.2 MP APS-C sensor with 9 points with centre cross sensor (3872 x 2592)
  
• Continuous, Single Shot, Automatic, Manual Focus AF Modes
• JPEG, RAW, RAW + JPEG and 16:9 selectable recording formats
  
• 2.7 LCD (non-tilting) 230,400 pixels
• Quick AF Live View
• SteadyShot INSIDE image stabilisation
• HDMI output
• Scene Selection modes (Standard, Vivid, Portrait, Landscape, Night view, Sunset, B/W, AdobeRGB)
• On-screen help guide
• Dual format memory card slots (Memory Stick Pro & SD/SDHC)
• 3 fps shooting (2 fps in Live Mode)
• ISO 100 - 3200 equivalent
• Dual Anti-Dust System (anti-static coating and CCD shift mechanism)
• Exposure compensation (+/-2.0 EV, 0.3 EV step)
• AE Bracketing with 0.3 EV / 0.7 EV increments, 3 frames; (in "Drive mode setting")
• Shutter speed 1/4000 - 30 secs and Bulb
• Flash Sync speed 1/160 sec
• Built-in Flash Guide No. 10
• Field of View 95%
• Noise Reduction modes (Long Exposure amd High ISO modes)
• Battery life - Approx 510 images peak performance (CIPA rating) 230 in Live View
  
  

A380:

The A380 continues in the same vein.

It features:

• 14.2 MP APS-C sensor 9 points with centre cross sensor (4592 x 3056)
  
• 2.7 inch LCD (tilting) 230,400 pixels
  
• Quick AF Live View
• SteadyShot INSIDE image stabilisation
• HDMI output
• Scene Selection modes (Standard, Vivid, Portrait, Landscape, Night view, Sunset, B/W, AdobeRGB)
• On-screen help guide
• Dual format memory card slots (Memory Stick Pro & SD/SDHC)
• 3 fps shooting (2 fps in Live Mode)
• ISO 100 - 3200 equivalent
• Dual Anti-Dust System (anti-static coating and CCD shift mechanism)
• Exposure compensation (+/-2.0 EV, 0.3 EV step)
• AE Bracketing with 0.3 EV / 0.7 EV increments, 3 frames; (in "Drive mode setting")
• Shutter speed 1/4000 - 30 secs and Bulb
• Flash Sync speed 1/160 sec
• Built-in Flash Guide No. 10
• Field of View 95%
• Noise Reduction modes (Long Exposure amd High ISO modes)
• Battery life - Approx 500 images peak performance (CIPA rating) and 230 in Live View

In terms of prices, warehouseexpress.com are selling the A230 with the kit lens (18-55 mm f3.5-5.6) for £400.00 inc VAT and the A380 for £649.00 inc. same lens kit.

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