Friday, June 11, 2010

Sony expands DSLR range with A290 and A390


The affordable, easy to use new A290 DSLR

Smallest, lightest α DSLR with new grip design for positive, comfortable handling:

  1. 14.2 effective megapixel CCD sensor and BIONZ processor for crisp, highly detailed images
  2. HDMI output and BRAVIA Sync for easy photo viewing with superb quality
  3. Simple operation with Graphic Display and on-screen Help Guide

The versatile, easy to use new A390 DSLR

Compact, stylish body with new grip design for positive comfortable handling

  1. 14.2 effective megapixel CCD sensor and BIONZ processor for crisp, highly detailed images
  2. Quick AF Live View with XXcm tilt-angle LCD for responsive live view shooting
  3. HDMI output and BRAVIA Sync for easy photo viewing with superb quality
  4. Simple operation with Graphic Display and on-screen Help Guide
Both models are aimed at those buying a DSLR for the first time and so this is reflected in the specification and pricing. The intuitive Graphic Display will make it easy for novices to understand the relation between shutter speed and aperture, and predict the effect of any chosen exposure settings on the outcome of the final image. In addition, the Help Guide offers clear and simple explanations of the various camera functions, with a sample image to show the results can expect. There is also quick access to shooting and playback function menus via colourful on-screen icons.

Pricing in the UK is £397 for the A290 with 18 - 55mm kit lens and £447 for the A390 with the same lens. Kits are available, such as the A290 with twin lenses for £579 and the A390 for £629 with same two lenses (18 - 55mm and 55 - 200mm). prices quoted are from www.warehouseexpress.com.

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